Letter from Jane
Introduction
Overview of Communications & Partnerships Services & Resources
Brand Tools, Content & Resources
JGI Communications Channels
Communications & Partnerships Team
Why Strategy is Important
JGI’s Communications & Partnerships Strategy
How to Craft a Communications Plan
Crisis Communications
About Jane
Jane Goodall Institute Brand
Describing JGI
Describing Roots & Shoots
Our Message Platform
Introduction to JGI’s brand of story telling
JGI Editorial Style
Writing Essentials
Grammar And Mechanics
JGI Logo
JGI Colors
Fonts
Icons
Textures & Patterns
Roots & Shoots Logo
Roots & Shoots Colors
Roots & Shoots Fonts
Roots & Shoots Icons
Imagery & Video Guidelines
Imagery Attribution & Captions
Digital Asset Management
Photography Best Practices
Video Best Practices
Program Tools, Stories & Messaging
Program/Project Recognition on JGI Channels
Fact Sheets
Subject Matter Experts
Training
Partnerships
Business Cards
Email Signature
Letterhead
PowerPoint
Signage
Branded Physical Products
Other Digital Templates & Resources
Press Release/Media Advisories
Interviews
Events – both in person and online
Communications legal considerations
